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Business Instant Messenger: The Audacity of Brosix

I come from a political/nonprofit background in terms of the majority of my work experience. Some of you may recall my earlier posts regarding the nature of campaign life. When I first began working in politics I was shocked to see people on Instant Messenger all of the time, I thought that would be some sort of banned item in the workplace, yet every person was on IM. The official contact information published within the campaign actually had screen names published. The campaign embraced the sort of quick communication that instant messaging offers because in a campaign everything is running at Defcon Three – every little moment or event is an emergency.

Campaigns often worry about security because spying can be rampant. Memos are leaked, cell phones listened in on, servers hacked, etc. The media and rival campaigns are always trying to figure out what everyone is up to and so security is always stressed. Yet campaigns allow/encourage free messaging software for their messaging needs which is just stunning since they’d never allow workers to use webmail clients such as gmail or Yahoo.

Enterprise instant messaging needs to be embraced by political campaigns now, hence the title (sorry – I know that saying has become almost a cliche by this point). Enterprise messaging offers the sort of security, collaborative features, ease, and low cost that political campaigns and nonprofits need to embrace. Nonprofits rely on a statewide, or national, organization largely staffed by volunteers and slim budgets – while campaigns are often a spread out organization – and both forms of organization would save money and be rewarded by using Brosix as their instant messaging client.

It is time for the nonprofit/political world to embrace the curve of technology and employ the Brosix Enterprise Messaging client. Trust me, as a member of that world I know how well they would benefit from doing so!

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