Google Maps is by far the best navigation tool available for public use. There’s no competition in sight and efforts from rival competitors like Apple have failed miserably. But Google is not resting on its laurels as it constantly looks to evolve its mapping solution to offer more rich and enhanced experiences for users. We all have come to love street view and now Google is extending that with night walk.
Google’s night walk although an experiment for now offers a really rich experience. It’s an in-depth tour of Marseilles, with your own private tour guide. The idea is to show how Marseilles looks in the night. The tagline says it all: explore the sounds, streets and soul of the city.
You can’t explore the whole city, but a majority of the famous places have been covered. The interface is similar to street view but with quite a lot of bells and whistles thrown in. So you will hear the voice of your tour guide as you move through different streets, alleys and corners of Marseilles. He will let you know the significance of the place and why it’s famous. You also get rich contextual information of the area in terms of photos and other information pulled from Google’s vast database. You can zoom in, zoom out and move around the city with the help of a map on the bottom left.
To make the experience closer to being real you will hear the sounds of the city. For instance, I was exploring the area where localities play football and you’ll hear sounds of the players and can actually hear the football being passed around. When it comes down to it, you need to try it to feel it. In the end I believe it’s the closest anyone has ever got to capture the spirit of a city. Interesting to see which city is next on the list. NYC anyone?
photo credit: Lars Plougmann via photopin cc