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The Future of IM

According to a study by the Radicati Group (Source) instant message accounts will grow from 1.8 billion to 3.7 billion over the next four years. While this does not mean 3.7 billion unique individuals on Instant Messenger, it does represent the continued radical growth of IM software. Standard IM will continue to be the biggest gainer but the Radicati Group views the future of enterprise instant messaging to be strong. We here at Brosix certainly hope so.

I know that the entire Brosix team is hard at work adding features for future versions and I expect we will see Mac version soon as Apple’s products continue to gain market share. In other words – as instant messenger continues to grow and adapt, so will we.

As for those of you in business, I realize I have noted this numerous times, but this study which projects massive grow in instant messenger accounts is yet more proof that YOUR clients are on IM and they would love to hear from you. It also means, on the negative side in terms of office productivity, that more and more of your employees friends will be on IM during the day offering potential distractions. That is where Brosix comes in and offers you the best of both worlds – the ability to reach out to your clients – but also the ability to manage who is on the network so that you can make sure that productivity remains high.

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