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Which IM client is right for your business?

First thing’s first: not every IM client is created equally. If you’re a casual instant message user, then all you need are the basic features like chat (of course) and maybe video and voice chat when you are feeling a bit on the wilder side. You should look for an IM client that all your buddies have and stick with what works.

What about power instant message users found in most businesses? You know the type – always chatting, sharing documents, keeping the office running kind of folks. If you’re working with sensitive documents and need a more robust set of tools, not just any IM client will do.

Important business features

Here are just a few features you should be looking for in an IM client if you intend to get serious about instant messaging:

Video and voice chat – more customers, clients, and co-workers have a webcam or microphone than you might think. Even if they don’t have their own setup, you can still look them in the eye while they ask you questions via chat.

Screen sharing – it’s ALWAYS better to show than to tell. Make sure your IM client allows you to share your screen with someone so you can walk them through a presentation or just show them how to complete a task.

Screenshot – while less robust than screen sharing, this is still a fast and powerful way to quickly show people rather than just explain.

File transfer – this lets you send documents and files quickly to the right person at the right time.

Of course, you may need more tools, but these are the bare minimum. Remember, your IM client of choice will likely become a serious office productivity tool. Better choose right the first time than have to get everybody set up with a new client later.

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