Social media is here to stay. Early this year, The Next Web released a 376-page slideshow about the social media trends for 2015. The report issues significant highlights and telling signs of what we should expect from the global social media.
Global Internet in Numbers
The report showed that out of the 7.2 billion global population, there are 3 billion active internet users, 2 billion have social media accounts, 3.6 billion are unique mobile users and 1.7 billion have active mobile social accounts. All these figures have increased from the previous year.
In the Americas, 633 million are active internet users, 482 million have active social media accounts, 1.1 million have mobile connectivity and 399 million have active mobile social accounts.
On the global average, internet usage is estimated at 42 percent. The highest internet penetration is in North America with 88 percent while the lowest is in South Asia with 18 percent.
The time spent on the internet is around 4 hours and 25 minutes. South Asians registered the highest average daily use. In the Philippines, internet users spend an average of 6 hours per day followed by Malaysians, Thais, Vietnamese and Indonesians with a daily average of more than 5 hours of internet use per day.
Another study states that one quarter of the world’s population uses social media.
Another study showed that a quarter of the world’s population uses social media. To give you a more detailed description, it means that 1.730 billion are using Facebook, Twitter, Pinterest, Vine, Instragam and other social networking sites. Easily translated, this means that every minute, an easy 4.7 million posts are posted on Tumblr; almost 280,000 snaps are shared on Snapchat; and more than five million videos are viewed on top video sharing site YouTube.
Social Media Figures
It is also the social network of choice for image and photo-based social media marketing. Companies and marketers are planning to increase their presence on Instagram by as much as 49 percent this year compared to last year’s average of 40 or more hours per week.
According to a study, Instagram posts receive a per-follower engagement rate of 4.21 percent or 120 times more engagement per follower compared to Twitter and 58 times more than Facebook.
Facebook is slowly but surely rolling out to paid models this year. In short, Facebook wants to handle your money.
Twitter sits high on the top 5 social media networks. It has an active user base of 288 million monthly with 77 percent outside the U.S. and 80 percent of active users on mobile.
As analysts expect that video will be the social media platform of choice for 2015, Youtube will continue to face constant challenges from rival social network Facebook. Some even regard this year as the start of the post-Youtube era as more videos are viewed and shared outside the Youtube ecosystem.